Join our newsletter to stay up to date on features and releases

6 Scary Social Media Marketing Mistakes to Avoid this Halloween

6 Scary Social Media Marketing Mistakes to Avoid this Halloween

Instead of carving pumpkins this Halloween, try carving your social media channels into marketing machines. Transform your mistakes into magic by steering clear of these common social media marketing errors.

1. Identify your ghouls…I mean goals!

First of all, set goals. Of course you might all have exciting and creative ideas but without a plan you will fail sooner than you imagined. Try using the SMART philosophy to establish all of your desired goals.

Specific – Have a clear objective in mind. Try not to have vague goals such as ‘more followers’. Set a target and try reach it.

Measurable – Make sure your goal is measurable and you can identify how close you were to reaching the goal or where you can improve.

Attainable – Your goals has to be achievable. Start small then grow into bigger goals. These small achievements will build enthusiasm and confidence once they are reached.

Relevant – Don’t go off topic. Make sure every goal you’re trying to reach has a purpose and relates to your goal as a whole. Think of the bigger picture.

Timely – Setting deadlines will put pressure on your goals instead of burying them in the graveyard of things to do.

smart goals deadlines improve timely achievable creative ideas philosophy bigger picture desired fail purpose

2. Don’t bite off more than you can chew

It’s so easy to get caught up in new and exciting ideas for your social media but remember,always chose quality over quantity. Depending on your services or product chose 2-3 platforms to dedicate your time and effort to. Focus on high quality content rather than spamming on each account.

bite off more than you can chew audience spamming high quality

3. Don’t be a Basic Witch

Keep up to date with the latest trends. If you’re really good at what you do why not show it? Carelessly throwing together your social media accounts will only reflect negatively on your business. Do some investigative work to find out what strategies other leading companies are implementing. Right now, Instagram stories are the in thing at the moment. They appeal to those of a shorter attention span and towards a younger demographic but remember, what works this year may jeopardise your business next year.

strategies demographic instagram stories business

4. Don’t ghost your negative feedback

Negative feedback and damaging comments are all part of the Social Media process. It is rare to find a business that has not received any negative feedback online, and if you are lucky enough to stumble across a company with flawless reviews, well it just seems too good too be true. It is important to show clients that you as a business can face any unwanted criticism. Do not delete any negative feedback. The best approach is to remain helpful and polite and respond with an apology or a solution. Watch and be ready to react.

ghosting negative social media reviews apology criticism helpful and polite audience

5. Spooky Spamming

While managing your business’ social media, you must recognise that your social media account is not an advertising channel. It is a chance to engage with your clients and viewers. Lack of conversation with your clients and followers will only lessen your social presence. Spamming online will only lead to your content becoming ignored and concealed amongst the newsfeed.

Many companies do use social media as a virtual banner, but to achieve credible results a social aspect must be included consisting of conversations and engagements.

spooking spam spamming social media ignored banner clients viewers

6. Terrifying tracking and Frightening followers

Although it is essential to be creative on social media, most business’ prioritise creativity above ‘boring’ components like analytics, engagements and conversions. Without these elements it is impossible to create a successful social media account. Most platforms give metrics or external software can be obtained to measure success such as Buffer Analyse or Hootsuit. Engagements can also be followed by monitoring drops in reactions and quality of followers.

followers like analytics google tracking engagements conversions elements monitoring audience business creativity

Business owners are generally preoccupied and presume the social media of the company is insignificant compared to other important factors, which is complete Hocus Pocus! The social media can be a reflection of your company’s standard. Try avoiding these haunted mistakes to get you on track to a more effective social media strategy this Halloween.

News & Thought
The Road to Boosting Your Online Performance While Working at Home

It is a tough road for any small business to work remotely for an uncertain amount of time, especially if it is your first time. This could be the perfect opportunity to map out your business’s online presence and performance.

Read More
The Rise of Tik Tok

More businesses are starting to use Tik Tok for their social media campaigns. Should your business join in too?

Read More
Dating 101: How to Stand Out Online

Promoting your business online can be very similar to dating. How might you ask? Well it’s quite simple really.

Read More
Food and drink business europe
BBD Food & Drink Expo Sept 2019

The National Food & Drink Business Conference and Exhibi- tion is Ireland’s premier trade event for the food and drink processing, retail, food service and hospitality sec- tors.

Read More
scary social media mistakes marketing followers goals feedback negative positive Halloween SEO blog spam promote
6 Scary Social Media Marketing Mistakes to Avoid this Halloween

Instead of carving pumpkins this Halloween, try carving your social media channels into marketing machines…

Read More
demystifying seo
Demystifying SEO: The DIY Guide for SMEs

Don’t get discouraged! Search engine optimisation is a big project for any brand that wants to stand out online. It sounds…

Read More
briks to clicks
Bricks to Clicks

The secret to e-commence success online is not all about budget and time, but how much you want to succeed and stand out.

Read More
Bradley Digital stand out online Brand out from the croud ten 10 top tips how to stand out seo
10 Top Tips to Brand out from the Crowd

Great brand strategy is a basic building block of good business strategy.

Read More
love digital heart
Skillnet Ireland wins ‘Best Brand’ at 2019 Digital Media Awards

Skillnet Ireland won the Best Brand at the Digital Media Awards Ireland

Read More